US Ski Resort Giants Face Price-Fixing Lawsuit

Major U.S. ski resort operators, including Vail Resorts and Alterra Mountain Company, have been sued in a federal court in Colorado over allegations of price-fixing. The proposed class-action lawsuit claims the companies worked with a ski industry association and a research firm to coordinate prices for lift tickets and multi-mountain season passes, affecting thousands of customers.

The lawsuit alleges the resort operators shared confidential pricing, revenue, and cost data with research firm RRC Associates, which then produced reports that helped guide pricing strategies across the industry. Plaintiffs also claim the widespread use of a shared dynamic-pricing platform contributed to coordinated pricing and reduced competition.

The defendants have not yet responded to the latest lawsuit. This is the second major antitrust case filed against Vail and Alterra in recent months, following an earlier lawsuit accusing the companies of unfairly bundling access to multiple ski resorts through season pass programmes.

Pic courtesy: google/ images are subject to copyright