France has introduced new fees on ultra-fast fashion products, with charges potentially reaching nearly €20 per item by 2030. The measure, which came into effect on Tuesday, follows legislation passed in June targeting major e-commerce platforms such as Shein, Temu and AliExpress, which French officials have criticised for encouraging high-volume consumption of inexpensive
Chinese fast-fashion giant Shein opened its first permanent physical store on Wednesday inside the historic BHV Marais department store in Paris, drawing large crowds of eager shoppers — and equally strong opposition. Protesters gathered outside carrying signs reading “Shame on Shein,” criticizing the retailer’s low-cost business model and its impact on the environment,

