As the Asian country of India, which was the first country which introduced a tough lockdown, has reached the advanced stage of the unlock phase, it has offered several relaxations, especially to its entertainment industry (the rapidly growing industry).
Days after the introduction of certain relaxations, an Internationally acclaimed beauty contest has been organised in the country.
The third edition of globally acclaimed beauty contest Manappuram Mrs South India has been organised at SAJ Earth Resorts in the southern state of India, Kerala.
It is one of the few Internationally acclaimed beauty contests from the Asian region.
Deepa Lal from the Indian state of Kerala has won the Manappuram Mrs South India 2020 title. Candida Andrade Halgekar from the Indian state of Karnataka has been awarded the first runner up title of the Mrs South India, and Dr. Bhavna Rao from the Indian state of Tamil Nadu the second runner up title.
This is the first time a beauty event has been organised in this part of the world since the Covid-19 lockdown. Moreover, this is the first time the possibility of the virtual mode has been fully explored.
The winners of the contest have been crowned by the founder of SCAAS, Mrs Shiney Justine.
At least eight women from the four South Indian states, such as Kerala, Karnataka, Tamil Nadu and Telangana, have participated in the Mrs South India.
The franchisee holder of this year’s Mrs South India contest is Shiny Justine, who is the founder of SCAAS.
The contestants from outside the state of Kerala, who were selected to participate in the Mrs South Indian contest, have participated in the event virtually through the digital platform, which has been arranged by the organiser.
In the beauty contest, not only the physical beauty of the contestants has been gauged, but also their intelligence, talents and social commitment have also been measured.
The winners have been selected by the judging panel comprised of several acclaimed personalities in the fashion and modelling industry such as Lakshmi Menon (model), Archana Ravi (model), Hari Anand (designer) and Dr. Sajimon Parayil (actor-cum-designer).
The traditional saree round and red gown round are the two main rounds in the Mrs South India.
The online grooming session of the contest began on 23rd September itself. The grooming has been handled by a team of experts in the industry.
The physical grooming session has been conducted at SAJ Earth resorts, Kochi.
Mrs South India: Sub-Titles Winners
Mrs Personality: Aswathi Renjith
Mrs Ramp Walk: Candida Andrade Halgejkar
Mrs Talent: Dr. Bhavna Rao
Mrs Glamorous Look: Deepa Lal
Mrs Viewers’ Choice: Kajal Rawtani
Mrs Social Media: Dr. Shiji Rineesh
The winners of the contest have been crowned with the golden crowns designed by Parakkat Jewellers.
Manappuram Finance Limited and DQ are the main partners of the event, jointly organised by SCAAS and Pegasus – which has around 20-year experience in the fashion industry. SCAAS, SAJ Earth Resort and Convention Center and Medimix are the powered by partners.
It is a proud moment. Pegasus is the first organiser which has excluded the infamous bikini round from its beauty contests. The company has carved a unique position in the fashion industry with its values. Miss South India, Miss Queen of India, Miss Asia and Miss Glam World are the other main beauty brands owned by the company.
The event is conducted to showcase the rich culture, tradition and values of this part of the country and to promote tourism.
It is a notable fact that Pegasus, which is known for its deep respect to the concept of women empowerment, is governed by two women.
Winners of Mrs South India naturally win the opportunity to represent the region in several national and International beauty contests, such as Mrs India Global.
Unique Times, Juzt Shine Family Fitness, ZOLA, Kalpana International, Parakkat Resorts, The Times New, UT World, Europe Times, Vee Kay Vees, UT TV, Buckler Paints and Beau Aesthetica are the event co-partners.
Kajal Rawtani (Telangana), Candida Andrade Halgejkar (Karnataka), Dr. Bhavna Rao (Tamil Nadu), Inku Rahmath L (Kerala), Deepa Lal (Kerala), Shiji M Rineesh (Kerala), Mary Jothi (Kerala) and Aswathi Renjith (Kerala) are the contestants of the Mrs South India 2020.
Due to the Covid-19 crisis, the regional title winners of each state were selected to participate in the contest – organised to provide a platform for exceptionally talented women from the southern region of the country.
Notably, during the event, the organiser has strictly followed the Covid-19 protocol and directives, released by the authority to contain the spread of the Covid-19 outbreak.
In honour of healthcare workers who are the frontline fighters against the country’s battle against the Covid-19 crisis, during the selection round of the event, heath workers were given priority.
Photo Courtesy: Google/ images are subject to copyright