Poland’s controversial bus route numbered 666 has returned after coach operator FlixBus announced a new service connecting Kraków to the coastal town of Hel. The route revives the nickname “Highway to Hel,” which gained international attention due to the combination of the number 666 and the destination’s name.

The original route, operated by PKS Gdynia, was renumbered to 669 in 2023 following pressure from religious groups who viewed the association as promoting satanic symbolism. In Christian tradition, 666 is known as the “number of the beast,” leading to years of complaints from conservative organizations.

FlixBus said the return of route 666 is intended as a marketing move to boost visibility for the popular holiday destination. Located on the scenic Hel Peninsula along Poland’s Baltic coast, Hel attracts visitors with its beaches, historic sites, and wildlife attractions, making it one of the country’s most popular summer destinations.

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