German sportswear giant Adidas raised its full-year profit forecast after reporting a record third-quarter operating profit, supported by a US tariff refund and strong full-price sales. The company’s operating profit rose 37% to €1.008 billion from €736 million in the same period last year, according to Reuters on October 20, 2026. Adidas received approximately €200 […]
Adidas has decided to prohibit football fans from customizing German football kits with the number 44 due to concerns raised by the media regarding its resemblance to symbols used by Nazi SS units during World War Two. This decision comes after historian Michael König criticized the design, calling it “questionable” due to its similarity to […]
The decision by the German Football Association (DFB) to change the supplier of the national team’s kit from Adidas to Nike starting in 2027 has sparked strong reactions from German politicians. Economy Minister Robert Habeck and Health Minister Karl Lauterbach both voiced their disapproval, with Habeck expressing a desire for more local patriotism and Lauterbach


