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Russia’s McDonald’s replacement runs low on fries

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According to Russian media, some locations of the recently launched fast food chain “Tasty and that’s it,” which took the position of McDonald’s in Russia, would temporarily stop providing fries. Because there aren’t enough of the right kind of potatoes available, customers will need to order another side dish to go with their burgers and nuggets. By the fall, according to the business, fries will be back on the menu. In opposition to the invasion of Ukraine, McDonald’s withdrew from Russia. A Russian investor purchased the American fast food chain’s eateries, and in June, a few of them reopened under the slogan “Vkusno I Tochka,” which translates to “Tasty and that’s it.”

However, a month after the restaurant’s debut, one of its signature dishes remains hard to find. It’s also possible that “rustic potatoes,” a thicker-cut variation of the standard French fry, won’t be available. According to a statement given to the Russian news outlet Tass, the harvest for the type of potato required to create fries in 2021 was subpar.

Although it had also become impossible to import potatoes from markets that may temporarily replace the domestic supply, it was stated that the corporation normally tried to purchase potatoes from Russian suppliers. However, Russia’s agriculture ministry attempted to allay any worries about a potato scarcity in a Telegram message headed “There are potatoes – and that’s it.”

“There are plenty of potatoes, especially processed ones, on the Russian market. Additionally, crops from the upcoming harvest have already begun to arrive, eliminating the danger of a scarcity “added the ministry. In 1990, McDonald’s built its first location in Moscow, signalling the opening of deeper trade and cultural links between the West and the former Soviet Union.

But more than three decades later, in opposition to Russia’s invasion of Ukraine, the American icon and scores of other Western businesses withdrew from the country.

Wide-ranging sanctions imposed by the West on Russia currently damage supply chains and raise unemployment. Up to 10% of the Russian economy is predicted to contract in 2022.

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Russia introduces a ‘delicious’ McDonald’s alternative

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McDonald’s withdrew from Russia in protest of the invasion of Ukraine, selling more than 800 of its restaurants to Russian businessman Alexander Govor. The first rebranded restaurants in Moscow are reopening today. “Vkusno I Tochka,” which means “tasty and that’s it,” is the new name. The Golden Arches have been replaced with a stylized letter M made of two French fries and a dot (or perhaps a burger?) The Big Mac and McFlurry are no longer available.

Customers, on the other hand, should not notice too many differences, according to the new owners. They held a press conference in the flagship restaurant on Pushkin Square, which opened 32 years ago as the first McDonald’s in Moscow. “Our goal is for our guests to notice no difference in quality or ambience,” said Vkusno I Tochka CEO Oleg Paroyev. One male protester, however, disrupted the event by shouting, “Bring back Big Mac!” I was in the long line in 1990, and it took me three hours to get in and be served. I recall being ecstatic. McDonald’s’ arrival was a symbol of Soviet Russia’s embrace of Western ideas, culture, and cuisine.

McDonald’s announced last month that it would leave Russia due to the war’s “humanitarian crisis” and “unpredictable operating environment.” Last year, Russia and Ukraine accounted for about 9% of McDonald’s global sales.

Since the invasion of Ukraine on February 24, international brands such as Starbucks, Coca-Cola, Levi’s, and Apple have left or suspended sales in Russia. Wide-ranging international sanctions have been imposed on Russia, disrupting its supply chains and raising unemployment.

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Russia’s new version of McDonald’s unveils logo

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As it prepares to reopen its restaurants on Sunday, the Russian fast food chain that was formerly known as McDonald’s in the country has unveiled its new logo.

A circle and two lines appear in the new branding, which are said to represent a burger and two French fries. Although a number of options have reportedly been considered, the company has not yet revealed the name of the chain. McDonald’s announced in May that it would leave Russia due to the conflict in Ukraine.

According to Russian state-owned news agency TASS, which cited Sistema PBO, the firm that manages the business previously owned by McDonald’s, the Russian chain is set to reopen 15 restaurants this weekend.

“The logo’s green background represents the high quality of products and service that our guests have come to expect,” a Sistema PBO spokesperson told TASS.

The new logo, according to social media users, still looks like a “M.” Others speculated that the new logo was inspired by Bangladesh’s flag, which has a dark green background and a red circle in shades similar to the new logo. Sistema PBO has submitted eight potential names for the new chain to Rospatent, the Russian government agency in charge of intellectual property, according to the newspaper Izvestia.

“Tot Samyi,” which means “the same,” and “Svobodnaya Kassa,” which means “available cash register,” are among the names reportedly being considered. McDonald’s, Sistema PBO, and Rospatent did not respond to requests for comment from the BBC right away.

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Food News

‘Mc’ trademark case – McDonald’s loses again

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The food chain masters McDonald’s had claimed to the “Mc” trademark on some of its food products within the European Union after having with a clash with an Irish fast food chain named Supermac’s.

The decision of EUIPO (European Union Intellectual Property Office) said that McDonald’s has lost the right to exclusively use the “Mc” prefix for a whole swathe of food areas.

It is reported that the EUIPO supported McDonald’s to have their right to own the “Mc” trademark on chicken nuggets and some of its sandwich products.

The ruling also said that since both these firms had won in some parts of the case and failed on others, each of them must pay its own costs.

A compliant has been given against McDonald’s to the EUIPO by Supermac’s.

Supermac’s had a long-running case against McDonald’s earlier this year to have the use of the Big Mac trademark cancelled. The Supermac’s had won this case against McDonald’s.

Pat McDonagh, the founder and Managing Director of Supermac’s said, “McDonald’s tried to argue that because they had some products that started with Mc that the term Mc was so synonymous with them that they had the right to own and trademark Mc”.

“We are delighted that the EUIPO found in our favour”, he added.

McDonald’s Corporation, the American fast food company was founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.

Supermac’s, theIrish fast food restaurant chain first opened in 1978. The first restaurant was located in Ballinasloe, a small town in County Galway in the West of Ireland.

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