featured News

Italy’s iconic food culture, from pasta and pizza to regional dishes like risotto and orecchiette, is on the brink of global recognition as UNESCO’s “Intangible Cultural Heritage.” A UNESCO panel has recommended adding Italian cuisine to the prestigious list, with the final decision expected on Wednesday. The bid, launched in 2023 by Italy’s agriculture and culture ministries, highlights food as a social ritual that fosters community bonds, rather than merely a set of recipes.

Prime Minister Giorgia Meloni supports the move, calling Italian cuisine a symbol of national identity and strength. Industry experts say UNESCO recognition could boost Italy’s tourism by up to 8% within two years and reinforce its global culinary presence. Italian gastronomy not only connects 59 million residents but also up to 85 million people of Italian descent worldwide, despite the challenges posed by imitation products costing Italy billions each year.

However, critics argue the bid is more about marketing than cultural preservation. Food historian Alberto Grandi claims that many “traditional” Italian dishes are influenced by foreign cultures or are relatively modern inventions, sparking backlash from farmers’ groups defending the country’s culinary roots. For chefs and restaurateurs, however, a UNESCO nod would be a cherished tribute. As Michelin-starred chef Massimo Bottura puts it, “Italian cuisine is an ancient, daily, sacred ritual — the art of caring and loving without saying a word.”

Pic courtesy: google/ images are subject to copyright

News Trending

According to sources, Domino’s Pizza’s final locations in Italy have been shut down as a result of the bankruptcy of the company that ran its locations there. According to Bloomberg, who broke the news, the pandemic affected franchise owner ePizza SpA.

Since its arrival in the pizza capital in 2015, Domino’s had had trouble attracting customers. Some social media users rejoiced at the news of the fast food giant’s departure from the nation. After being adversely affected by coronavirus restrictions, EPizza SpA initially declared bankruptcy in the beginning of April.

“The Covid-19 pandemic and subsequent and prolonged restrictions from a financial point of view have seriously damaged ePizza,” the company said.

The business also said that as more conventional eateries began utilising delivery apps, competition was growing. The company received 90 days of creditor protection as part of the bankruptcy process. However, that defence expired last month.

Since its peak in 2020, the Italian company has already begun to reduce its operations, and deliveries ceased at the end of July. According to the bankruptcy records, as of 2020, the company operated 23 stores in Italy directly and six more through sub-franchising.

With more than 1,200 locations, the UK and Ireland is by far the largest Domino’s market in Europe. The largest pizza company in the world has more than 18,300 locations throughout more than 90 different countries, the majority of which are franchisee-run.

Domino’s set out to differentiate itself from the country’s traditional pizza producers seven years ago by offering a thorough home delivery service and a distinctive menu that featured US-style toppings like pineapple. Nevertheless, it encountered escalating competition during the epidemic as neighbourhood eateries joined services like Deliveroo and Just Eat for meal delivery.

Some social media users applauded the news that Domino’s was abandoning the birthplace of pizza.

Picture Courtesy: Google/images are subject to copyright