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Minnesota-based Phillips Distilling Company has moved part of its production to Canada after a widespread boycott of American-made alcohol by Canadian provinces severely impacted its business. The company lost around 70% of its Canadian sales following restrictions introduced in response to U.S. tariffs, with its popular Sour Puss liqueur being among the hardest-hit products.

To restore access to the Canadian market, Phillips Distilling partnered with a Montreal-based manufacturer and began producing Sour Puss in Canada. The move allowed the brand to return to store shelves across several provinces, helping the company recover from the significant decline in sales. Company executives said the decision marked a major shift in their long-standing business model.

The trade dispute between Canada and the United States remains unresolved, with most Canadian provinces continuing to limit sales of American alcohol. Analysts note that Phillips Distilling was able to relocate production more easily than producers of region-specific products such as Kentucky bourbon or California wine. Despite uncertainty surrounding future trade negotiations, the company says the experience has reshaped its long-term business strategy.

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Donald Trump has announced plans to raise tariffs on cars and trucks imported from the European Union to 25%, marking a sharp escalation in transatlantic trade tensions. Trump accused the EU of failing to comply with a previously agreed trade deal but did not provide specific details to support the claim.

The European Commission responded cautiously, stating it remains committed to the agreement while seeking clarity from Washington. Officials warned they are prepared to take action to protect European interests if the new tariffs violate the deal. The automotive sector, a key pillar of Europe’s economy, is particularly vulnerable to such measures.

The move comes months after both sides agreed to a reduced tariff framework, following earlier threats of steeper duties. However, disputes over steel, aluminium, and geopolitical tensions have strained relations. Trump has also urged European manufacturers to shift production to the U.S., promising zero tariffs for vehicles made domestically.

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