A political advertising campaign in Italy comparing Prime Minister Giorgia Meloni to fascist dictator Benito Mussolini has sparked heated debate and drawn major attention online. The posters, displayed in train stations in cities including Rome and Milan, used typography and slogans inspired by 1930s fascist propaganda to criticize Meloni’s government over issues like train delays, inflation and youth migration.
One of the most controversial ads read, “When she was around, trains arrived late,” a twist on a phrase often used nostalgically by Mussolini supporters. The campaign was launched by the small opposition party Italia Viva, led by former Prime Minister Matteo Renzi, as part of a fundraising effort. Some ads were later removed after railway advertising operators said they harmed the company’s image.
The campaign also reignited discussions about Meloni’s political roots, as her Brothers of Italy party traces its origins to a post-war movement founded by fascist veterans. While Italia Viva accused the government of censorship, Meloni denied involvement and even praised Renzi for the campaign idea. The controversy has boosted visibility for Italia Viva, which currently holds a small share in opinion polls.
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