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Google is facing a growing number of private lawsuits across Europe after receiving a record $1 billion fine under the European Union’s Digital Markets Act (DMA). Legal experts say the ruling could encourage more companies to seek damages, with total claims potentially reaching $10 billion. The EU found that Google unfairly favored its own services and restricted app developers from directing users to cheaper payment options outside Google Play.

Several companies, including price comparison websites and technology firms, have already filed multibillion-dollar claims, arguing that Google’s business practices harmed competition over many years. Google has rejected the allegations, saying the lawsuits are driven by companies seeking financial payouts instead of investing in innovation. More legal actions are reportedly being prepared in multiple European countries.

The new lawsuits add to the billions of dollars in antitrust fines Google has already paid in Europe over the past decade. While recent court decisions have strengthened the position of Google’s rivals, legal experts expect appeals and compensation cases to take several years before reaching a final outcome.

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The European Union is preparing to impose a major antitrust fine on Google, with reports suggesting the penalty could reach a high triple-digit million euro amount. The move is part of an ongoing investigation into whether Google violated the EU’s Digital Markets Act by favouring its own services in search results.

The probe, launched in March 2025, focuses on ensuring the tech giant complies with new rules designed to limit the dominance of big technology firms. EU officials said the priority remains securing compliance, though regulators are ready to escalate enforcement if necessary.

Google has argued that changes already made under the DMA have weakened the quality of its search experience in Europe. The company said it is continuing discussions with regulators after earlier proposals reportedly failed to fully address the EU’s concerns.

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Elon Musk’s social media platform X has banned the European Commission from running adverts on the site, days after being fined €120 million (£105m) by the EU under the Digital Services Act. The fine accused X of misleading users through its blue tick verification system, which the regulator said was not actually verifying identities and could enable scams and impersonation.

Nikita Bier, a senior X executive, claimed the European Commission attempted to exploit the platform’s advertising tools by posting content in a way that artificially boosted its reach. He argued that the Commission believed rules did not apply to them, leading to the termination of its ad account. The EU rejected the accusation, stating it only uses social media tools provided by platforms and does so in “good faith.”

The dispute adds to ongoing global clashes between X and regulators. The EU has also accused the platform of lacking transparency on adverts and restricting researcher access to public data. X now has 60 days to justify its verification practices or face further penalties. The platform has previously faced sanctions in Brazil and Australia over misinformation and safety compliance issues.

Pic courtesy: google/ images are subject to copyright