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BMW Prepares Staff Talks After Profit Warning Amid China Slowdown and Rising Costs

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German luxury carmaker BMW is preparing discussions with employee representatives after issuing its latest profit warning and announcing plans to accelerate efficiency measures. The company cited continued weakness in the Chinese market and rising costs linked to the conflict involving Iran as key reasons for the weaker outlook.

Industry analysts believe BMW could consider reducing jobs in Europe while increasing efforts to localise production in North America and China. Although the company has not announced large-scale layoffs like some of its competitors, its workforce declined slightly in 2025 and is expected to shrink further this year.

BMW’s shares fell to their lowest level in nearly six years following the announcement. The automaker expects its global workforce to decrease by up to 5% by the end of 2026, potentially affecting around 7,700 positions. However, the company said the reduction will be achieved through natural attrition rather than compulsory job cuts.

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German Carmakers Face Mounting Pressure Amid Global Auto Industry Shift

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German automakers are losing momentum as global rivals gain ground, according to a new EY analysis. While major automotive groups worldwide posted a 2% increase in first-quarter revenue, German manufacturers recorded a 4% decline, reflecting growing challenges in key international markets.

Industry experts point to a combination of factors behind the downturn, including trade tariffs, geopolitical tensions, weakening demand in the United States and China, and the rapid pace of technological change. German carmakers are also grappling with high software development costs, excess production capacity, and a slower-than-expected transition to electric vehicles.

The outlook remains challenging as rising fuel prices and inflation, fueled in part by geopolitical uncertainty, threaten consumer demand across Europe. EY warned that the sector’s structural transformation is far from over, with 2026 likely to remain a difficult year for Germany’s automotive industry.

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Volkswagen Targets 20% Cost Reduction by 2028 Amid Market Pressures

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Volkswagen AG plans to cut costs by 20% across all its brands by the end of 2028, according to a report by Manager Magazin. The move comes as Europe’s largest carmaker grapples with rising production expenses, stiff competition in China, and the impact of U.S. tariffs. CEO Oliver Blume and CFO Arno Antlitz reportedly presented a sweeping savings strategy to top executives at a closed-door meeting in Berlin last month.

A company spokesperson said Volkswagen has already achieved double-digit billion-euro savings through a group-wide efficiency programme launched three years ago. However, details on where further cuts will be made remain unclear, with potential plant closures reportedly discussed. The company’s works council chief, Daniela Cavallo, pointed to a 2024 agreement that ruled out plant closures and operational layoffs, stressing that competitiveness measures would be implemented with socially responsible safeguards.

Volkswagen is also in the process of cutting 35,000 jobs in Germany by 2030, while its core brand aims to streamline management and consolidate production platforms to save around 1 billion euros. German carmakers, including Mercedes-Benz Group AG, face mounting pressure from price wars in China and the costly transition to electric vehicles, even as they pledge long-term commitments to efficiency and low-emission mobility.

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