After 100 consecutive months of sustained giving, Ajit Ravi has completed the “100 Life Challenge” — a commitment that saw him donate 80% of his 8-hour salary every month to support a wide range of charitable initiatives. The effort began in 2015 while he was working at Cochin International Airport Limited (CIAL), starting with financial aid for heart surgeries and eventually growing to include support for education, essential supplies, and other life-critical needs.
His unwavering consistency even through financial challenges and professional hurdles — including a period where he didn’t receive any salary — sets an inspiring example. Instead of stepping back, Ajit matched the intended donation with funds from elsewhere, ensuring not a single month went by without giving.
Ajit’s initiative was shaped by the concept of “Individual Social Responsibility (ISR),” which he developed to advocate for personal accountability in social change. “I hoped this would spark a movement,” he reflected, “but no one has followed through yet — and that’s disheartening.” Ajit’s journey reminds us all that one person’s steady commitment can create a ripple effect of change — and that doing good, no matter how quietly or consistently, is always worth celebrating.
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