Vienna-based privacy advocacy group Noyb has lodged complaints against Elon Musk’s X (formerly Twitter) in eight European countries, alleging the company unlawfully utilized users’ personal data to train its artificial intelligence technology without their consent. The complaints come in the wake of similar legal actions by Ireland’s Data Protection Commission (DPC), which had previously initiated court proceedings over X’s data collection practices.

Noyb claims that X began “irreversibly feeding” the personal data of over 60 million European users into its Grok AI system without notifying them or seeking their approval. The group criticized X for failing to inform users proactively, with many learning about the new data processing practice only through a viral social media post.

In response, the DPC has reportedly secured an agreement from X to halt its controversial data processing. However, Noyb founder Max Schrems argues that the DPC’s actions address only the superficial aspects of the issue, calling for a comprehensive investigation into the legality of X’s data processing. Noyb has now requested an urgent review from data protection authorities in Austria, Belgium, France, Greece, Ireland, Italy, the Netherlands, and Spain to ensure full compliance with the EU’s General Data Protection Regulation (GDPR).

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