Pegasus, the force behind the celebrated Miss South India and Mrs South India pageants, has raised serious concerns over growing instances of impersonation. Founded and trademarked by Dr. Ajit Ravi, these platforms are considered flagships in the beauty pageant space, offering women a stage to showcase talent and strength.
However, recent activity by unassociated groups attempting to conduct events under the same names has sparked concern. Pegasus has confirmed that these actions are not only illegal but a blatant disrespect to the hard-earned reputation of the original titles. The organization emphasized that these titles are exclusive trademarks and cannot be used by any third party.
“The journey we’ve walked cannot be replicated by shortcuts,” remarked Dr. Ajit Ravi. “Every crown we place carries with it a legacy, not just a name. Those who try to imitate without understanding the purpose only harm the young talents who trust in what we do. Our message is simple: respect originality and stand for authenticity.”
Pic Courtesy: Pegasus/ images are subject to copyright
In a dazzling celebration of grace and empowerment, Varsha Reddy from Telangana emerged as the radiant victor of Mrs. South India 2024, a prestigious title presented by Alcazar Watches and DQUE Soap. Held amidst the grandeur of Le Meridien, Coimbatore, on August 13th, the event saw fierce competition, with Kerala’s own Revathy Mohan and Drishya D Nair capturing the first and second runner-up spots, respectively. The evening shimmered with elegance, as these remarkable women showcased their beauty, talent, and poise, leaving an indelible mark on the South Indian pageant scene.
The winner was crowned by Jebitha Ajit, MD of Pegasus Global Private Limited; the First Runner-Up by Dr. Leema Rose Martin; and the Second Runner-Up by Nalini Periyaswamy, Operations Director of Le Meridien. The results announcement and crowning ceremony were conducted under the leadership of Dr. Ajit Ravi, Founder of Mrs South India and Chairman of Pegasus. 12 contestants were selected from around the South Indian states for the Mrs South India competition. The winners of Mrs South India were presented with a gold crown designed by Preethi Parakkat of Parakkat Jewelers.
Regional Title Winner
Mrs Kerala Global – Revathy Mohan (Kerala)
Mrs Karnataka – Salma Sultana (Karnataka)
Mrs Tamilnadu – Deepikha Krishnaraj (Tamilnadu)
Mrs Telangana – Varsha Reddy (Telangana)
Mrs Andhra – Namratha Nitish (Andhra)
Subtitle Winners
Mrs Congeniality – Drishya D Nair (Kerala)
Mrs Ramp Walk – Varsha Reddy (Telangana)
Mrs Adorable – Salma Sultana (Karnataka)
Mrs Talent – Revathy Mohan (Kerala)
Mrs Humaneness – Varsha Reddy (Telangana)
Mrs Diligent – Ashitha P S (Kerala)
Mrs Solidarity – Revathy Mohan (Kerala)
Mrs Vivacious – Namitha K Bhaskaran (Kerala)
Mrs Inspiring – Sheena V Kunnuth (Kerala)
Mrs Fashionista – Anagha P John (Kerala)
Jaya Mahesh (Model, and Fitness Therapist), Dr K A Kuriachan (Former Rotary Governor and International Corporate Trainer), Rinky Shah (Influencer & Entrepreneur), Lakshmi Atul (Director, Aries Group of Companies) and Reji Bhaskar (Fashion Photographer) were on the judging panel. The winners of the subtitles were selected by a panel of eminent persons. The competition took place in three rounds: Royal Blue Indian Ethnic Wear, Black Cocktail, and Red Gown.
Manappuram Finance Ltd, Saj Group Hotels and Resorts, Naturals Salon, Unique Times and Parakkat Resorts are the Powered by Partners of the event. Aishwarya Advertising, UTWorld, FICF, UT TV, Times New, Kalpana International, Europe Times, DQUE Watches, Crystal, Green Media, Neenu Pro The Sound Experts, JD Institute of Fashion and Technology are the co-partners.
Anagha P John from Kerala, Ananthi M from Tamil Nadu, Ashitha P S from Kerala, Deepikha Krishnaraj from Tamilnadu, Drishya D Nair from Kerala, Namitha K Bhaskaran from Kerala, Namratha Nitish from Andhra, Revathy Mohan from Kerala, Salma Sultana from Karnataka, Shagarika Pasupathi from Tamilnadu, Sheena V Kunnuth from Kerala and Varsha Reddy from Telangana were the contestants.
Picture Courtesy: Pegasus Photography/images are subject to copyright
As the Asian country
of India, which was the first country which introduced a tough lockdown, has reached
the advanced stage of the unlock phase, it has offered several relaxations, especially
to its entertainment industry (the rapidly growing industry).
Days after the introduction
of certain relaxations, an Internationally acclaimed beauty contest has been
organised in the country.
The third edition of globally
acclaimed beauty contest Manappuram Mrs South India has been organised at SAJ
Earth Resorts in the southern state of India, Kerala.
It is one of the few Internationally
acclaimed beauty contests from the Asian region.
Deepa Lal from the Indian state of Kerala has won the Manappuram Mrs South India 2020 title. Candida Andrade Halgekar from the Indian state of Karnataka has been awarded the first runner up title of the Mrs South India, and Dr. Bhavna Rao from the Indian state of Tamil Nadu the second runner up title.
This is the first time
a beauty event has been organised in this part of the world since the Covid-19
lockdown. Moreover, this is the first time the possibility of the virtual mode
has been fully explored.
The winners of the contest
have been crowned by the founder of SCAAS, Mrs Shiney Justine.
At least eight women from the four South Indian states, such as Kerala, Karnataka, Tamil Nadu and Telangana, have participated in the Mrs South India.
The franchisee holder of this year’s Mrs South India contest is Shiny Justine, who is the founder of SCAAS.
The contestants from
outside the state of Kerala, who were selected to participate in the Mrs South
Indian contest, have participated in the event virtually through the digital
platform, which has been arranged by the organiser.
In the beauty contest,
not only the physical beauty of the contestants has been gauged, but also their
intelligence, talents and social commitment have also been measured.
The winners have been
selected by the judging panel comprised of several acclaimed personalities in
the fashion and modelling industry such as Lakshmi Menon (model), Archana Ravi
(model), Hari Anand (designer) and Dr. Sajimon Parayil
(actor-cum-designer).
The traditional saree
round and red gown round are the two main rounds in the Mrs South India.
The online grooming
session of the contest began on 23rd September itself. The grooming
has been handled by a team of experts in the industry.
The physical grooming
session has been conducted at SAJ Earth resorts, Kochi.
Mrs South India:
Sub-Titles Winners
Mrs Personality:
Aswathi Renjith
Mrs Ramp Walk: Candida
Andrade Halgejkar
Mrs Talent: Dr. Bhavna
Rao
Mrs Glamorous Look:
Deepa Lal
Mrs Viewers’ Choice:
Kajal Rawtani
Mrs Social Media: Dr. Shiji Rineesh
The winners of the contest have been crowned with the golden crowns designed by Parakkat Jewellers.
Manappuram Finance
Limited and DQ are the main partners of the event, jointly organised by SCAAS
and Pegasus – which has around 20-year experience in the fashion industry. SCAAS,
SAJ Earth Resort and Convention Center and Medimix are the powered by partners.
It is a proud moment.
Pegasus is the first organiser which has excluded the infamous bikini round
from its beauty contests. The company has carved a unique position in the
fashion industry with its values. Miss South India, Miss Queen of India, Miss
Asia and Miss Glam World are the other main beauty brands owned by the company.
The event is conducted
to showcase the rich culture, tradition and values of this part of the country
and to promote tourism.
It is a notable fact
that Pegasus, which is known for its deep respect to the concept of women
empowerment, is governed by two women.
Winners of Mrs South
India naturally win the opportunity to represent the region in several national
and International beauty contests, such as Mrs India Global.
Unique Times, Juzt
Shine Family Fitness, ZOLA, Kalpana International, Parakkat Resorts, The Times
New, UT World, Europe Times, Vee Kay Vees, UT TV, Buckler Paints and Beau
Aesthetica are the event co-partners.
Kajal Rawtani
(Telangana), Candida Andrade Halgejkar (Karnataka), Dr. Bhavna Rao (Tamil
Nadu), Inku Rahmath L (Kerala), Deepa Lal (Kerala), Shiji M Rineesh (Kerala),
Mary Jothi (Kerala) and Aswathi Renjith (Kerala) are the contestants of the Mrs
South India 2020.
Due to the Covid-19
crisis, the regional title winners of each state were selected to participate
in the contest – organised to provide a platform for exceptionally talented
women from the southern region of the country.
Notably, during the
event, the organiser has strictly followed the Covid-19 protocol and
directives, released by the authority to contain the spread of the Covid-19
outbreak.
In honour of healthcare workers who are the frontline fighters against the country’s battle against the Covid-19 crisis, during the selection round of the event, heath workers were given priority.
Photo Courtesy: Google/ images are subject to copyright
