Spanish Football Federation President Luis Rubiales is facing criticism for kissing Jenni Hermoso on the lips following Spain’s victory in the Women’s World Cup. The incident occurred during the post-match presentation after Spain’s 1-0 win over England in the final. Hermoso expressed her discomfort with the gesture on Instagram, although a subsequent statement on her behalf defended Rubiales.

Government minister Irene Montero labeled the kiss as a form of daily-endured sexual violence against women and stressed that such behavior should not be normalized. She urged against assuming that non-consensual kissing is commonplace.

Hermoso, Spain’s leading goal scorer, later stated that the kiss was a spontaneous gesture of affection due to the immense joy of winning a World Cup. Rubiales’ actions were widely criticized on social media, with the hashtag ‘dimision ya’ (resign now) trending in Spain.

Rubiales defended himself, characterizing the kiss as a celebration between friends. He dismissed critics as “idiots and stupid people,” suggesting people should focus on the positive aspects.

Spanish newspaper El Pais ran a headline criticizing the kiss, echoing Hermoso’s sentiment. Spain’s victory in the World Cup came amidst controversy over coach Jorge Vilda, who retained his position despite a player revolt.

In September 2022, 15 players expressed concerns over their emotional well-being and health under Vilda’s leadership. Nevertheless, the Spanish Football Federation continued to support Vilda and reaffirmed their backing after the World Cup triumph on their official social media accounts.

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