
Kerala is redefining global standards in sustainable tourism under the leadership of Tourism Minister Mohammed Riyas. The state’s Responsible Tourism (RT) Mission is driving positive change by empowering local communities and promoting eco-friendly travel. With key initiatives such as coastal tourism development, adventure tourism, and enhanced air connectivity, Kerala is catering to a diverse range of travelers, including those seeking destination weddings and wellness retreats. By prioritizing women’s safety, infrastructure advancements, and innovation, the state envisions becoming a world leader in beach tourism, adventure sports, and wellness, ultimately fostering economic growth and job creation.
Pioneering Responsible Tourism
Kerala has long been at the forefront of sustainable tourism, setting high benchmarks through its Responsible Tourism (RT) initiatives. From implementing eco-conscious policies to launching innovative tourism projects, the state continues to push boundaries, attracting both domestic and international visitors. In an exclusive conversation, Kerala’s Tourism Minister, Mohammed Riyas, shares his vision for the future, emphasizing responsible travel and efforts to make tourism more inclusive and accessible.
Minister Riyas believes that tourism should be community-driven and environmentally responsible. “Tourism isn’t just about bringing in visitors; it should also uplift local communities. That’s why our Responsible Tourism (RT) Mission plays a crucial role,” he states.
The RT Mission connects local artisans, farmers, and entrepreneurs with the tourism industry, ensuring that tourism benefits extend to the grassroots level. The initiative also addresses waste management, green certification for destinations, and the ‘No Plastic During Travel’ campaign, which aims to reduce plastic waste and encourage sustainable tourism practices.
“Over 1,200 hotels and resorts, along with 240 travel agents, have committed to responsible tourism principles through the RT Mission’s Certificate of Association. It’s a collaborative effort uniting businesses, tourists, and local communities to create a sustainable travel experience,” Minister Riyas explains.

Expanding Tourism Through Innovation
Kerala is actively diversifying its tourism offerings to attract new segments, including Destination Weddings, MICE (Meetings, Incentives, Conferences, and Exhibitions), wellness tourism, and adventure tourism. Minister Riyas highlights the importance of innovation in marketing:
“We don’t just wait for tourists to come; we proactively engage with creative campaigns. Our active participation in international and domestic travel trade fairs, social media initiatives, and unique promotional strategies ensures that ‘Destination Kerala’ remains a globally recognized brand.”
To enhance accessibility, Kerala is improving its air connectivity and inter-destination travel infrastructure. Several new projects under the Kerala Infrastructure Investment Fund Board (KIFBI) aim to modernize roads, bridges, and public transport systems, making travel within the state more seamless and comfortable.
Coastal Tourism: Unlocking Kerala’s Shoreline Potential
With a 580-kilometer coastline, Kerala’s beaches have been a major attraction for centuries. The government is now investing heavily in coastal tourism, ensuring that its beaches are well-maintained and sustainable.
“We already have two Blue Flag-certified beaches—Kappad and Chal—and are working on certifying more. Kovalam, one of our most iconic beaches, is undergoing a major infrastructure revamp. Additionally, we are developing new coastal destinations such as Beypore, Chaliyam, Cherai, and Muzhappilangad,” Minister Riyas reveals.
With these strategic initiatives, Kerala is on track to becoming one of the world’s premier beach tourism destinations.
Adventure Tourism and Floating Bridges: A Game Changer
Adventure tourism is another area where Kerala is making significant strides. The state has introduced comprehensive guidelines to ensure adventure activities are both exciting and safe.
“Our adventure tourism sector is thriving, with events like the Varkala International Surfing Festival, Malabar River Festival, Wayanad Mountain Terrain Biking, and Vagamon Paragliding Festival drawing enthusiasts from around the world. Floating bridges, which have gained popularity, are further transforming Kerala’s tourism landscape,” Minister Riyas notes.
Although concerns about safety have been raised, the Minister reassures that Kerala has some of the country’s strongest safety protocols, making it a secure and thrilling destination for adventure seekers.

Prioritizing Women’s Safety in Tourism
Kerala is dedicated to making tourism safer and more accessible for women travelers. Minister Riyas underscores the government’s commitment to ensuring that female tourists feel comfortable and secure, even at night.
“Kerala is already one of the safest states in India, but we are taking additional measures to enhance night travel safety. This includes better street lighting, increased police patrolling in tourist areas, and women-friendly spaces,” he explains.
The government is also introducing women-only taxi services, secure accommodations, and digital safety tools to ensure that solo female travelers and women’s groups can explore Kerala with confidence.
Strengthening Infrastructure for Tourism Growth
As both the Public Works and Tourism Minister, Mr. Riyas is focused on ensuring that infrastructure development aligns with tourism growth. He recognizes that improved roads, highways, and public transport are essential to maximizing Kerala’s tourism potential.
“We are enhancing the three key pillars of tourism—Accessibility, Attractions, and Amenities. Through initiatives like the Destination Challenge Project, we are introducing new attractions while upgrading existing ones. Our holistic approach ensures a seamless and enriching experience for travelers,” he states.
A Bold Vision for Kerala’s Tourism Future
Looking ahead, Minister Riyas envisions Kerala emerging as a global tourism powerhouse. He outlines ambitious goals for the next five years, stating:
“Tourism will soon become Kerala’s largest revenue generator, creating thousands of jobs and driving economic growth. Our vision is to establish Kerala as the world’s top beach resort destination, a premier hub for adventure tourism, a nightlife hotspot, and a global leader in wellness, Ayurveda, and medical tourism.”
Beyond traditional tourism, Kerala is focusing on women-friendly travel, tourism startups, and urban tourism innovations. Projects like ‘Illuminating Bridges and Buildings’ will add artistic elements to Kerala’s cities, enhancing the visitor experience.

From Campus to Cabinet: The Journey of Mohammed Riyas
Minister Mohammed Riyas’s journey is shaped by strong values instilled by his parents. His father, a former Police Commissioner, was known for his integrity and discipline, while his mother’s fearlessness influenced his straightforward approach to life.
Riyas’s political journey began in his school days, joining the Student Federation of India (SFI) in the 6th standard. His passion for politics grew, leading him to become a student leader by the 8th standard. His active participation in student movements solidified his belief in the power of collective action.
Sports also played a significant role in shaping Riyas’s personality. He excelled in multiple disciplines, particularly chess, where he became the State B Chess Champion and even had the opportunity to play against Viswanathan Anand—an experience he cherishes.
Despite growing up in a diverse society, religious and caste differences never defined his friendships. “Back then, friendship came first, and everything else was secondary,” he reminisces.
Life took a dramatic turn when Riyas was jailed following a student protest. “It was a turning point in my life—one that tested my resilience and conviction,” he says. The experience reshaped his perspective, making him more grounded and determined.
Reflecting on his journey, Minister Riyas believes that success is not measured by achievements alone but by the relationships built, struggles overcome, and lessons learned along the way.
With strong policies, strategic investments, and a commitment to sustainability, Kerala is not just preparing for the future of tourism—it is setting the global standard.
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