Tesla’s car registrations across key European markets showed little sign of a strong recovery in January, traditionally a slow sales month. While registrations increased in Sweden and Denmark compared to the same period last year, they fell sharply in France and Norway, highlighting uneven demand across the region.

In Sweden, Tesla registrations rose 26% to 512 vehicles, and in Denmark they edged up 3% to 458 units. However, sales dropped steeply in Norway—down 88% to just 83 vehicles—and declined 42% in France to 661 registrations. These figures come after Tesla’s European market shrank by 27% in 2025.

Despite launching cheaper versions of the Model Y and Model 3 to counter an ageing lineup and rising competition from rivals like China’s BYD, Tesla has struggled to regain momentum. Analysts say reputational issues linked to CEO Elon Musk’s political affiliations in Europe may also be weighing on the brand’s recovery, even as overall electric vehicle sales in the region improve.

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