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Pfizer is preparing to raise its offer for obesity drugmaker Metsera after a U.S. judge refused to block rival Novo Nordisk’s $10 billion bid, according to a source. The pharmaceutical giant is scrambling to keep its takeover plans alive as its current merger agreement with Metsera is set to expire at midnight ET without an improved proposal. The fierce competition reflects the companies’ push to secure a foothold in a rapidly expanding obesity treatment market projected to reach $150 billion by the early 2030s.

The bidding war, which began privately in January, escalated into public view when Novo launched an unsolicited proposal last week—its seventh attempt—undermining Pfizer’s earlier $7.3 billion deal. Both companies raised their offers on Tuesday, with Pfizer valuing Metsera at up to $8.1 billion and Novo offering a mix of upfront cash and milestone-based payments. The uncertainty has caused Metsera’s stock to swing, falling 2.5% Wednesday before rising in after-hours trading.

Regulatory challenges are adding further complications. The U.S. Federal Trade Commission warned that Novo’s deal structure may violate antitrust rules without proper premerger review, while Pfizer’s claim that the rival offer is illegal was rejected in court. As Pfizer seeks to overcome past setbacks in the obesity space and Novo tries to regain ground lost to Eli Lilly, control of Metsera—and its next-generation GLP-1 drug pipeline—remains hotly contested.

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The European Union has initiated investigations into major tech companies such as Meta, Apple, and Alphabet (Google’s parent company) over potential violations of the Digital Markets Act (DMA) introduced in 2022. If found guilty, these companies could face fines of up to 10% of their annual turnover.

EU antitrust chief Margrethe Vestager and industry head Thierry Breton announced the investigations, focusing on allegations of anti-competitive practices by these tech giants. The DMA, which targets companies considered to be digital gatekeepers, aims to foster fair competition in the digital market.

The investigations are particularly focused on whether these companies are impeding fair competition, such as by limiting app communication with users, restricting user choice, or favoring their own services in search results. For instance, Apple faces scrutiny for its App Store policies, while Meta is being investigated for its advertising practices.

These investigations come shortly after Apple was fined €1.8 billion for competition law violations related to music streaming, and amid a landmark lawsuit in the United States accusing Apple of monopolizing the smartphone market.

Both Apple and Meta have responded, expressing willingness to engage with the investigation and asserting their compliance with the DMA. However, Alphabet has yet to comment on the matter.

The EU aims to complete the investigations within approximately 12 months, with a focus on ensuring open and contestable digital markets in Europe. The timing of these actions, just ahead of European Parliament elections, underscores the EU’s commitment to consumer protection and fair competition in the digital sphere.

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