Noyb Files Privacy Complaint Against Chinese Firms Over EU Data Transfers

Vienna-based privacy advocacy group Noyb (None Of Your Business) has filed a landmark privacy complaint against six Chinese companies, including TikTok, Shein, Xiaomi, and AliExpress, alleging unlawful transfers of European Union (EU) user data to China. The complaints, filed across four European countries, seek to halt data transfers and impose fines of up to 4% of global revenues under the EU’s General Data Protection Regulation (GDPR). The companies reportedly admitted to sending user data to China or undisclosed third countries suspected to be China, raising concerns over inadequate data protection in the authoritarian state.

This marks Noyb’s first complaint against Chinese firms, though it has previously targeted U.S. tech giants like Apple, Alphabet, and Meta, resulting in significant fines and investigations. According to Noyb, GDPR prohibits data transfers to countries that fail to meet EU privacy standards. “China is an authoritarian surveillance state, and transferring Europeans’ personal data there is clearly unlawful,” stated Kleanthi Sardeli, a Noyb data protection lawyer. Companies implicated include TikTok, AliExpress, Shein, Temu, Xiaomi, and Tencent’s WeChat.

Chinese firms have been increasingly scrutinized by global regulators, with TikTok particularly under fire. The app faces a federal ban in the U.S. and is under European Commission investigation for allegedly failing to limit election interference, notably in Romania’s presidential elections. The case underscores mounting global concerns about data privacy and foreign surveillance risks tied to Chinese technology companies.

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