KFC apologises after German Kristallnacht promotion

KFC issued an apology after encouraging German consumers to celebrate Kristallnacht with cheesy chicken in a promotional pitch.

More than 90 individuals were killed in the coordinated attacks carried out by the Nazis in 1938, which also damaged Jewish-run businesses and places of worship.

Many people believe that it marked the start of the Holocaust.  The remark, which received harsh criticism for its lack of tact, was ultimately attributed to “an error in our system.”

The fast-food chain sent an app alert on Wednesday, saying: “It’s memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!”

According to the Bild tabloid, a second message with an apology was issued around an hour later.

“We are very sorry, we will check our internal processes immediately so that this does not happen again. Please excuse this error,” the message is reported to have said.

The 9 November Kristallnacht anniversary is taken seriously in Germany, where a number of commemorative activities and talks are planned to remember the more than six million Jews who were murdered by the Nazis.

The Board of Deputies of British Jews’ Director of Public Affairs, Daniel Sugarman, called the original KFC message “absolutely hideous.”Dalia Grinfeld, the associate director of European affairs at the Jewish NGO Anti-Defamation League, tweeted: “How wrong can you get on Kristallnacht KFC Germany. Shame on you!”

The fast food chain said the “automated push notification” was “linked to calendars that include national observances”.

It added that it “sincerely” apologised for the “unplanned, insensitive and unacceptable message” and said app communications had been suspended while an examination of them takes place.

“We understand and respect the gravity and history of this day, and remain committed to equity, inclusion and belonging for all,” the company finished by saying.

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