Apple’s China iPhone Sales Jump 22% After iPhone 17 Launch

Apple’s iPhone sales in China surged 22% year-on-year in the first month following the iPhone 17 launch, according to Counterpoint Research. The new lineup, released on September 19, 2025, accounted for nearly 80% of Apple’s total smartphone sales during the period, driving strong consumer demand even as the overall market softened.

The performance marks a sharp contrast to the previous year, when iPhone 16 sales fell 5% in the first month after launch. Large crowds gathered at Apple’s Beijing flagship store on release day, underscoring continued brand loyalty despite growing competition from Xiaomi and Huawei in the premium segment.

China’s broader smartphone market remains weak, with Q3 sales declining 2.7% year-on-year amid cautious consumer spending. Still, Apple’s strong momentum with the iPhone 17 series highlights its ability to stand out in a challenging market environment.

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