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Ajit Ravi’s 100 Life Challenge: A Global Call for Selfless Giving

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From Cochin to the world, Ajit Ravi’s 100 Life Challenge is a remarkable model of personal commitment to humanity. Introduced in 2015 while serving at Cochin International Airport Limited, the initiative aimed to save 100 lives and gradually expanded to empower people through healthcare, education, and essential aid.

Ravi donated 100% of his post-tax salary for eight hours of work every month for 100 months. His devotion never wavered — not during the pandemic, not during financial uncertainties, and not even when he went without pay. For him, the concept of Individual Social Responsibility (ISR) is more than an idea; it is a way of life.

Sadly, despite its noble vision, no one else has stepped forward to join this mission. Ravi argues that true charity often goes unnoticed because it does not bring fame or limelight. His challenge, however, remains a timeless call to humanity — urging individuals worldwide to act selflessly for the greater good.

Pic Courtesy: google/ images are subject to copyright

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Ajit Ravi Concludes 100 Life Challenge: A Mission of 100 Months of Giving

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After 100 consecutive months of sustained giving, Ajit Ravi has completed the “100 Life Challenge” — a commitment that saw him donate 80% of his 8-hour salary every month to support a wide range of charitable initiatives. The effort began in 2015 while he was working at Cochin International Airport Limited (CIAL), starting with financial aid for heart surgeries and eventually growing to include support for education, essential supplies, and other life-critical needs.

His unwavering consistency even through financial challenges and professional hurdles — including a period where he didn’t receive any salary — sets an inspiring example. Instead of stepping back, Ajit matched the intended donation with funds from elsewhere, ensuring not a single month went by without giving.

Ajit’s initiative was shaped by the concept of “Individual Social Responsibility (ISR),” which he developed to advocate for personal accountability in social change. “I hoped this would spark a movement,” he reflected, “but no one has followed through yet — and that’s disheartening.” Ajit’s journey reminds us all that one person’s steady commitment can create a ripple effect of change — and that doing good, no matter how quietly or consistently, is always worth celebrating.

Pic Courtesy: google/ images are subject to copyright