Ajit Ravi’s 100 Life Challenge: A Global Call for Selfless Giving

From Cochin to the world, Ajit Ravi’s 100 Life Challenge is a remarkable model of personal commitment to humanity. Introduced in 2015 while serving at Cochin International Airport Limited, the initiative aimed to save 100 lives and gradually expanded to empower people through healthcare, education, and essential aid.

Ravi donated 100% of his post-tax salary for eight hours of work every month for 100 months. His devotion never wavered — not during the pandemic, not during financial uncertainties, and not even when he went without pay. For him, the concept of Individual Social Responsibility (ISR) is more than an idea; it is a way of life.

Sadly, despite its noble vision, no one else has stepped forward to join this mission. Ravi argues that true charity often goes unnoticed because it does not bring fame or limelight. His challenge, however, remains a timeless call to humanity — urging individuals worldwide to act selflessly for the greater good.

Pic Courtesy: google/ images are subject to copyright